In-Play Sports — Frontend Redesign & UX Overhaul

In-Play Sports is analyst-facing SaaS: the product quality was improving, but parts of the UI still read like an older generation of tools. This engagement focused on key surfaces where analysts spend their time — making workflows faster, clearer, and closer to the polish users expect from top-tier sports video products.

• -Rebuilt core UI components into a cleaner, more consistent system
• -A new notification system with clearer hierarchy and less noise
• -A changelog experience that improved transparency and engagement
• -A full redesign of the video list page — navigation, density, and filtering

The original notifications were dense and hard to scan during live work. The redesign introduces clearer hierarchy, distinct states, and far less visual noise.

Before

After

Notifications — pre and post redesign

Grouping, read/unread states, and follow-up interactions

Analysts spend a lot of time on the video list. The redesign rebuilt density, navigation, and filtering so scanning, filtering, and opening the right asset became a fast, repeat-friendly action.

Before

After

Video list page — before and after the redesign

Selected views from the modernised analytics surfaces — chart styling, data density, comparison layouts, and contextual UI built to feel at home next to higher-tier sports video products.

Selected analytics views from the redesign

The target was not just "new paint" — it was analyst UX that could sit next to higher-tier competitors without feeling like a downgrade. That meant tightening information architecture, reducing friction in repeat workflows, and making critical actions obvious.

For a platform selling to serious teams, the frontend is part of the proof. Modernising these areas reduced the gap between product capability and first-session experience.