In-Play Sports — Brochure Site Redesign

The In-Play Sports brochure site needed to do more than list facts about the product. The goal was to move it from a basic informational layout into a modern, conversion-focused funnel that matched the quality of the platform behind it.

• -Reworked visual design and layout toward a higher-end SaaS aesthetic
• -Improved content structure and hierarchy to guide users toward trial, demo, and signup
• -Designed clearer calls-to-action across major pages
• -Simplified messaging so value propositions are obvious at a glance
• -Tightened page flow to reduce friction from landing through product understanding to conversion

The site was treated as a sales tool, not a passive marketing page. The focus was clarity over complexity: visitors should immediately understand what the product does, who it is for, and why it is worth their time. Patterns drew on SaaS best practices and higher-tier competitors so the experience felt credible next to serious sports-tech products.

The hero now opens with a clear value proposition, prominent product imagery, and an unmissable primary action — replacing the older layout that buried the offer.

Homepage — hero through supporting sections

Dedicated landing surfaces guide audiences (clubs, academies, analysts) to the right product story before pushing them into a trial or demo flow.

Landing and product surfaces

A pricing surface built to qualify rather than confuse — the previous design buried plan differences; the new layout makes them scannable and the primary action obvious.

• -Stronger alignment between the public site and the quality of the product
• -Better first impressions for potential clients and academies
• -A stronger base for paid traffic and scaling acquisition

Built with Next.js and React, styled with Tailwind, with deliberate SEO and performance optimisation so the funnel can scale as acquisition grows.